Luxury makeup artist brand Patrick Ta Beauty has appointed Paul Parikh, a beauty industry veteran, as chief operating officer. Parikh brings 20+ years of consumer goods finance and operations experience and over a decade in the beauty industry. He previously served as CFO of L’Oréal Operations for North & South America where he supported a portfolio of 35+ global brands, in addition to having held various finance leadership roles across L’Oréal’s consumer and luxury brands, both domestic and international.